Web analytics streaming with OpenTelemetry 

Analytics data is essential feedback to align and improve your application. Data is often gathered by 3rd party client side tooling.  With new regulations and blocking technologies (rightfully) in place, this tooling is getting less effective. But what if you can re-use our proven application tracing systems for web analytics with great coverage? I will present a streaming approach using the OpenTelemetry protocol with Kafka Streams and we will discover the opportunities and limitations of this approach.